We strive to bring our experiences in helping brands maximize their focus on the customer.
Today brands are tasked with navigating the intersection of technology, marketing, data, and active insight applications. With the growing complexity of platforms, we believe change is needed from the traditional approach to truly harness the power of customer data.
We created The Customer Studio with a goal of continuing to help top brands and their agencies bring their customer data to life. Customer data and customer experience journey are no longer just a strategy; we strive to bring our experiences in helping brands maximize their focus on the customer.
Our Services
Our core expertise is leveraging customer data to optimize Customer Relationship Marketing (CRM), Digital Marketing Activations, Customer Journey Mapping, Lead Management, Data Optimization, and Digital Platform Optimization. We not only help you and your agencies extract more value from customer data, but we also help you understand platform needs. We assess options and provide insights on selecting and implementing platforms that bring cross-functional customer strategies to life. We recommend efficiencies, highlight missing capabilities, and provide process optimization approaches to deliver on the brand promise.
Customer Experience Journey Mapping
Creating the best customer experience journey isn't only about technology, branding or marketing, it’s about the customer, to create a successful customer experience it is key to put the customer in the middle of the entire journey. Implementing the ultimate customer experience involves making holistic changes throughout their journey, and keeping the Customer in mind at every phase of that journey.
The Customer Studio has experience leading world class brands from various industries to develop an end-to-end customer experience journey. Our approach allows us to create a meaningful strategy that uses data to understand what customers need and want.
We would love to be part of your team to share our passion and expertise to drive a best in class customer experience, leveraging customer data to understand how we improve their experience, create personalized engagements, and drive business growth for brands.
Customer Relationship Marketing
The Customer Studio CRM experts understand customer wants and needs, enhancing the experience, driving efficiency, and creating personalized relationships with your brand. We create and implement dynamic CRM programs that leverage data to optimize CX across every channel. We transform your existing CRM into an integrated data-driven tool that elevates the customer experience.
Our approach focuses on creating consistency for brands and their agencies customers ensuring personalization, is actually personalized. Our experience runs deep, from platform implementation and integration through designing and organizing teams to ensure a dynamic CRM team.
We have demonstrated success in creating and implementing data driven strategies for best in class lead generation. What drives our success is an approach that uses data to optimize lead capture, but also focuses on a brands engagement with their customers. Proper lead generation depends on cross-functional optimization creating consistency in the experience for your customers. Being mindful that successful lead management needs to focus on the customer, the importance of technology integration and the proper organization planning.
Lead Generation & Optimization
Capturing and enriching data, and growing your marketable universe is critical to any successful CRM strategy. We create multiple opportunities to better understand who your customers are. We create lead generation programs that capture data at every stage of the customer journey, ensuring consistent database growth. Blending a successful lead generation program with robust data enrichment enables you to not only grow your database but know who those customers are. We create programs that ensure great data quality or implement the necessary processes to build quality databases. The ability to have the best in class data capture along with great data quality is the foundation of a successful CRM Program.
Segmentation Targeting
CRM programs are most effective when they leverage segmentation insights, iterative campaign strategies, and targeting & testing opportunities. Our strategies leverage data to ensure your program talks to your customers in the right channel, at the right time, and in the best voice, creating a powerful omnichannel program. We utilize predictive analytics and machine learning to optimize and adjust strategies as needed, having data lead the way. To “know your customers” seems like a singular and straightforward approach, but when it comes to knowing your customers in addressable media and digital channels, it is anything but. Viewing the entire customer journey is critical and must leverage any segmentation implemented by other areas in the organization, translating them to each channel and touchpoint.
Personalization
We know the value of knowing your customer, their preferences, and the importance of brand consistency. We develop a strategy that enables consistency throughout your customers’ journey to ensure your message comes across clearly and respectfully. Personalization is not only necessary in messaging, but also in the overall experience. We develop programs that enable personalized messaging to current and past customers across every touchpoint, from awareness campaigns to post-conversion journeys. Through our data acquisition approach, we determine the optimal consumer conversation in the early stages of the journey. Using data, we help you understand the post-conversion sentiment, ensuring that the dialogue with customers is accurate and relevant.
Loyalty
Good customer experience does not end with a simple conversion. It is one step in a cycle that grows as customers continue to interact with your brand. The customer journey is circular and evolves from a purchase, and leads to advocacy and repeat purchase. And all aspects apply to new and existing customers. The ongoing conversation is complex and, if done well, creates loyal customers. Loyalty can be more than simply a program that incentivizes customers with points and rewards. If used properly, it can increase purchase frequency and be a tremendous tool for capturing extremely rich customer data, helping you better understand your customers' usage patterns and preferences.
The Customer Studio experts integrate your data and business goals to create loyalty programs that elevate the customer experience and increase return customers and frequency of purchase.
Technology Consulting
While technology alone will not make a great customer experience, a scalable and integrated technology implementation can make your customer experience, CRM, and digital marketing strategies a competitive advantage. The Customer Studio ensures technologies are implemented to help brands and their agencies execute strategies that are scalable and capable of integrating with other technologies to positively influence the entire customer journey.
Having technology capabilities that reach customers instantly is critical in the digital age, our philosophy is one that allows companies to connect quickly and leveraging data to be targeted. Our technology experience ranges from creating strategies through utilization plans for a variety of marketing platforms and technologies.
The Customer Studio supports brand leaders and their agencies in strategizing and creating implementation plans for loyalty platforms, marketing automation, campaign management platforms, analytics platforms and a variety of marketing technology platforms. Our expertise is deep in marketing technology platforms ensuring it creates ability for marketing teams to partner with various teams to communicate to customers consistently across all channels.
